Shampoo12 fl oz | 355 ml
★★★★★1903 reviews
Science-Backed
Cleanses Gently Without Overstripping
Naturally Derived Fragrance
- Free USA Shipping $30+
- Free International Shipping $100+
- 60-Day Satisfaction Guarantee
SIMPLE, EFFECTIVE, BASED
The Key Ingredients
Coconut Oil
Nourishes hair, adds shine, and supports a healthy-feeling scalp.
Aloe Vera
Soothes and conditions the scalp for a calm, hydrated feel.
Avocado Oil
Moisturizes the scalp and helps maintain a nourished feel.
Vitamin E
Protects scalp from oxidative and environmental stress.
Full ingredient list
- Water: H₂O
- Coco-Glucoside: Gentle Cleansing Agent
- Glycerin: Humectant
- Cetearyl Olivate & Sorbitan Olivate (Olivem1000): Emulsifier
- Guar Gum: Thickener
- Citric Acid: pH Adjuster
- Peppermint Oil: Scent & Scalp Refresher
- Potassium Sorbate + Sodium Benzoate: Full Spectrum Preservative System
- Hydrolyzed Keratin: Softens & Helps Strengthen
- Vitamin E: Antioxidant
- Avocado Oil: Soothes Scalp
- Coconut Oil: Scalp-Nourishing Oil
- Argan Oil: Nourishes Scalp
- Aloe Vera: Hydrates Scalp
- Arginine: pH Adjuster
Frequently Asked Questions
Will this work for my hair type and scalp?
Yes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.
Will it leave my hair feeling dry or stripped?
No. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.
Can I use it every day? What about color-treated hair?
Absolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.
Can it help with flakes, itching, or scalp irritation?
A lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.
Does it contain synthetic fragrance or harsh chemicals?
No. BASED is scented with essential oils and formulated without parabens, sulfates, or artificial fragrance. Every ingredient is on the label.
What makes BASED different from drugstore shampoos or big brands?
BASED Shampoo is built with naturally-derived cleansing ingredients that leave hair and scalp feeling clean without overstripping. It is formulated for real results with a refreshing peppermint scent from essential oils.
Does it lather like regular shampoo?
Yes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.
Delivery & Returns
US Delivery Times
Shipping is FREE on all US orders $30+.
- 🇺🇸 Priority1-2 business days
- 🇺🇸 Standard3-5 business days once shipped
International Delivery Times
Shipping is FREE for all Canada, UK, EU & Australia orders over $100.
- 🇨🇦 Canada4-9 business days
- 🇬🇧 United Kingdom4-8 business days
- 🇦🇺 Australia6-12 business days
- 🇪🇺 Europe6-10 business days
- 🌍 Rest of World6-11 business days
The BASED Guarantee
Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions. To find out more, see our “Return Policy”
Get Your Routine